The Professional Practice Institute has grown out of the need professionals have voiced to have a place to go to and understand what they must do to create a successful practice. Because professionals are VERY unique in their training, experience and life stage, there is no ONE WAY to create the Perfect Professional Practice. Rather, there are many paths to this singular destination.
Mission
The Mission of the Professional Practice Institute is to help dedicated professionals create successful practices that are truly meaningful for them, their clients and their community. Your success applying your expertise is our mission! PPI grew out of Practices Made Perfect—L Lawless's training and consulting business—where she discovered a great need for easy, online resources for professionals.
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Human service professionals are very often good at their specialty—i.e., mental health, medicine, law, education—yet do not have the business skills to create, market and maintain a healthy business. Since frequently the profession is also a lifestyle, professionals are schooled to be role models and to help other people. Ironically, they are not trained to live a balanced life and take care of themselves.
About the Founder—Linda L Lawless MA LMHC LMFT
Linda Lawless has studied and worked in the medical and mental health field for over 30 years. After leaving nursing and management work in the California State Mental Hospital system, in the '80's, she opened a community-based counseling center in Benicia CA. In her own words:" After creating and managing community-based private practices in several geographical settings, I found I was good at translating general business and marketing strategies for other professionals who were not trained to run a business and were constrained by legal and ethical mandates in how they grew their practices. Wiley & Sons approached me in the '90's and I wrote two books, How to Build and Market a Mental Health Practice and How to Get Referrals, (Wiley & Sons). My intent was to share all that I had learned—often by making mistakes—in creating and managing community based practices. I use an "inside out," developmental approach that can be applied successfully by professionals at any stage of their business development. My Authentic Marketing model helps the professional communicate the love they have for their work to the people who need their services, using an educational model that is comfortable and honest.
My core message is that professionals can create, manage and maintain successful businesses without sacrificing their ethics or themselves. Burnout is high in the human service field. In many work settings clinicians are overworked and underpaid. Communities need healthy, skilled professionals who remain in practice long term. Using the tools and applying the skills provided by the Professional Practice Institute, professionals can create businesses in which they flourish, help those who need their services, and be a long-term resource to their profession and their communities. I challenge you to create the professional practice of your dreams and share your knowledge with others. I invite you to join PPI in its mission."
Visit the Professional Practice Institute at www.ProfessionalPracticeInstitute.com
Warmly
Linda
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