by Linda L Lawless LMHC LMFT
Here are 102 ways to promote a practice, and there are Many Many more. I created this list as a resource for you on a day when you are wondering how to increase your client base. Choose one and work on it. Obviously some are a little more involved that others, i.e., "write a book," versus "Use an E.Mail signature." Some of these are direct marketing strategies; others are indirect. both work well, especially together - Have Fun!!!! Linda
1 ¨ Start an e.zine
2 ¨ tell 50 friends about your work
3 ¨ teach a teleclasses
4 ¨ teach a workshop
5 ¨ write a book
6 ¨ speak for free
7 ¨ write wellness lists
8 ¨ get trained well
9 ¨ have an elevator speech
10 ¨ join a breakfast club
11 ¨ create a website
12 ¨ raise your fees
13 ¨ offer to help clergy
14 ¨ create a a clever business card
15 ¨ host mastermind group
16 ¨ develop a brochure
17 ¨ know your niche
18 ¨ pass out informational brochures
19 ¨ create client tools
20 ¨ put audio on your website
21 ¨ get a clever 800 number
22 ¨ join a leadership group
23 ¨ list on therapy referral sites
24 ¨ resolve your marketing fears
25 ¨ host a therapy chapter for your professional association
26 ¨ get a business related license plate
27 ¨ define your ideal client
28 ¨ create strategic alliances
29 ¨ offer e-programs
30 ¨ respect your clients
31 ¨ write quarterly press releases
32 ¨ have a warm voice mail message
33 ¨ reduce your life stress
34 ¨ mail a quarterly outreach letter
35 ¨ write a newspaper byline
36 ¨ offer assessments
37 ¨ host a book group
38 ¨ know 25 professionals
39 ¨ do volunteer work
40 ¨ exceed expectations
41 ¨ supervise
42 ¨ speak to local groups
43 ¨ plan a vacation
44 ¨ join the chamber of commerce
45 ¨ distribute press kits
46 ¨ use an email signature
47 ¨ buy web traffic
48 ¨ write an e.book
49 ¨ give away checklists
50 ¨ create bumper stickers
51 ¨ ask for referrals
52 ¨ meet the clergy
53 ¨ host a special interest group
54 ¨ know your gifts
55 ¨ create a website
56 ¨ serve "influentials"
57 ¨ self-confidence
58 ¨ love your life
59 ¨ develop a strong reputation
60 ¨ spend extra time with referral providers
61 ¨ have a marketing plan
62 ¨ specialty a certification
63 ¨ offer programs
64 ¨ teach skills
65 ¨ get a professional logo
66 ¨ volunteer at your professional association
67 ¨ get a clever domain name
68 ¨ wear nice clothes
69 ¨ write articles
70 ¨ ask for the business
71 ¨ feng shui your office
72 ¨ join a networking group
73 ¨ perfect your life
74 ¨ know 100 professionals you can refer to
75 ¨ ask questions
76 ¨ host weekly drop-ins
77 ¨ donate to a charitable organization
78 ¨ create a cd-rom brochure
79 ¨ keep your day job until you've implemented the other 101 ideas
80 ¨ travel first class
81 ¨ be a radio show guest
82 ¨ host a weekly hotline
83 ¨ don’t need client $$
84 ¨ run advertisements
85 ¨ join organizations
86 ¨ post to e-discussions
87 ¨ write a booklet
88 ¨ prepare a welcome kit
89 ¨ participate in national Mental Health days
90 ¨ Join a group
91 ¨ hire a marketing coach
92 ¨ serve 3 niches, not 1
93 ¨ subcontract
94 ¨ attend professional conferences
95 ¨ know networkers
96 ¨ socialize with referral sources
97 ¨ accept credit cards
98 ¨ create a team 100 network
99 ¨ host a R&D group for your business
100 ¨ use sound bites
101 ¨ be proud of you
102 - be interviewed by Linda Lawless for the Professional Practice Institute
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